The publishing revenue challenge.
Consumer software is on a rapid path to gratis. Free software applications are increasingly abundant, making it harder and harder for publishers to get paid for their work. The problem is worsened by the disappearing avenues for connecting with users and establishing a relationship. Email response rates have plummeted to record depths, closing one of the last effective means of interacting with your consumers.
The Spark99 solution opens a new revenue door for software publishers, creating an entirely new way to monetize consumer relationships. Part technology – part service, Spark99's proprietary On-Board solution represents a true innovation in software publishing revenue.